Marketplace Design Sprint

Problem: On the business side, significant time and efficiency lost to non-differentiating tasks on both the developer team side and the service provider, or Partner, side. Potential security compromises when teams take a “fend for themselves” approach vs. using approved but less visible best-practices and approaches to building and deploying applications.

On the user side, significant time and efficiency lost, frustration at the lack of visibility and need for constant self-education vs. more formal and standardized guidance from the business. Frustration over the lack of centralization and the sense that the burden to “figure it out” falls to the developer.

My Role

UX strategist, user researcher, UX designer

My Responsibilities

Build out the structure and focus of the design sprint

Create personas 

Build user journey maps 

Create user flows, wireframes, and rapid prototypes 

Summarize and report out findings to senior stakeholders

Build out UX roadmap of prioritized post-sprint research and design activities

Partner with PO to establish an iterative release strategy with integrated UX design and research activities 

Our team

Jon Maislen: Product Owner
Dave Ehringer: Lead Architect
Rowena Leung: Sr Product Designer
Dianne Saia: Design Sprint facilitator